Storytelling Techniques Tie Tractors To Uniting A Country
Consider this quandary. Caterpillar makes heavy machine equipment like hydraulic excavators, tractors and the ever-popular backhoe loader. Pushing dirt from point A to point B doesn’t exactly conjure...
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Localizing The Story: Japanese Video On Camera Versus U.S. Video On The Same...
I’m pleased that two of our account professionals in our Tokyo office, Sayaka Kitamura and Haruna Kawamoto, have contributed today’s guest post on a topic dear to my heart, the importance of tailoring...
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B2B Video Storytelling Plays Off Dos Equis Campaign
Anyone can create a video and gain access to millions of viewers. The barriers to entry consist of nothing more than a video recorder and an Internet connection. But the rise of...
View ArticleVideo Offers A Good Place To Showcase Personality (Assuming There Is Some...
I got hooked on European soccer when I lived in the UK for a couple years. Taking the train from Redding to Liverpool for a match at Anfield where I was hugged after a Michael Owen goal – Who says the...
View ArticleTranslating Infographic On Storytelling Techniques Into Video
We posted our infographic called “Storytelling vs. Corporate Speak” last week. In brainstorming a communications push behind the infogrpaphic with social media guru Steve Farnsworth, he suggested...
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Strong Storytelling in McDonald’s Supplier Videos … But Do They Work?
More to the point, do they fortify the McDonald’s brand? I can understand McDonald’s quest to associate with suppliers who take a certain “hand-crafted” approach to their products. The message serves...
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The Best Storytelling Posts from the First Half of 2014 (Part I)
I’m tardy in capturing the best business storytelling posts during the first half of 2014. As always, figuring out the “best” combines popularity (number of views) and what rated high on my personal...
View ArticleFive Business Storytelling Lessons in a 75-second Video From Canal+
I came across this video “Never Estimate the Power of a Great Story” back in 2009. Colleague and client Wendy Zajack recently brought the video to my attention again. After giving it another watch –...
View ArticleCreating a Company Video That Actually Tells a Story
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful....
View ArticleApplying Storytelling Techniques Including Levity in Our “20 Years in Asia”...
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Being the optimistic type, I would describe most company videos as dreadful....
View ArticleDeconstructing the Storytelling in Budweiser’s Legendary Super Bowl Ad
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communication professionals can learn a ton about storytelling from our...
View ArticleI Told My Mom, “Now I’m the One Asking the Questions.”
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This wacky business of PR isn’t easy to understand if you’re standing on the...
View ArticleTough to Top the Storytelling in Budweiser’s Legendary 2014 Super Bowl Ad
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The battle between New England and Los Angeles in the 2019 Super Bowl didn’t...
View Article75-Second Video Delivers Lessons in Storytelling (with a French Twist)
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I came across this video “Never Estimate the Power of a Great Story” back in...
View ArticleLet’s Hope TMZ Doesn’t Get Their Hands on This Mother’s Day Video
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve avoided clickbait for nearly nine years and 1,096 posts … until now....
View ArticleCreating a Company Video That Actually Tells a Story
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful....
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